The video production process can vary immensely, however once we fully understand your brief we will advise you of a timeline and key milestones.

In general, we offer 2-3 rounds of amends per phase of the project.

We liaise closely with you and see this as a vital part of creating the best outcome possible. Throughout the process we will frequently have feedback sessions. We also provide Vimeo review links where comments can be made directly on the video from you or your team.

This depends on the type of job. For simple talking head interviews we will normally allocate a 2-3 person crew. For larger productions involving actors, studios and more technical camera equipment the crew can be 10 people or more.

We film on a variety of cameras to suit the nature of the project, from Sony FX9 to Arri Alexa for a truly filmic look. We use gimbals and cranes to create movement in shots and have qualified drone pilots for aerial work.

All of our projects are safely backed up to our servers daily and archived safely off-site in the long term. We keep your projects until you might want to revisit them in the future, for instance for a re-edit.

We guide you through each production phase and provide you with 2-3 revisions at each stage.

Every project is different, but broadly speaking the production process can be broken down into three phases.

Pre-production

It all starts with a kick off meeting, building out the brief and working with you to make sure your messaging is understood. We then develop a creative concept with style frames; explaining visually and verbally what we have in mind for the production. Next is the scripting phase, where we craft your messaging into a compeling narrative. Finally, storyboarding is used to show exactly what we propose to be created.

Production

Production commences once all revisions have been made to the storyboard, we will then start the building and animating phase. Depending on the style we often have a team working collaboratively here to enhance efficiencies. The culmination of this phase is a first draft video with a guide voice-over and sound effects.

Post-production

Once the video is near completion we will master a final voice-over and add sound effects. The video will be sent in the required format, along with any subtitles or social edits if requested. Of course, every video and animation is different so please check out our work and case studies here to learn more.

You will have a dedicated Producer/Account manager and Creative Director who will be in direct contact with you throughout the production process. Often the editor themselves may attend meetings throughout the course of the project.

Our sound designers will be briefed from the Creative Director and guided throughout the production. We will propose a selection of voice actors, giving you the choice of whom best fits your brand. We will supply music options that best fit the mood and tone of the video. You can also opt to have a music track composed if you prefer.

We use AI as a tool to maximise efficiencies in the workflow. General use cases are at initial concepting stages to get an early vision across, or to help with rather laborious tasks. Just like any plugin, script, or program it has it’s uses. Ultimately, we will always utilize new tools to improve the outcome of projects.