Pre Production

This project had us thinking outside the box. Nate wasn’t looking for your typical shoot. They wanted movement, bold color choices, and integrated informative VFX. They wanted to be loud and disruptive – just the sort of challenge that gets Synima going! Through a combination of cutting-edge creativity with choreographed camera moves and unique set construction, the team turned what felt like a little social media project into a high-end advertisement. ​

Shooting

We had decided to capture the action in one 360-degree take. Using a Steadicam, we timed the movements of the shot and the action of the talent precisely. The lighting had to be rigged in such a way as to hide the operator as they crossed paths with the talent sitting in the chair. The cherry on top is the “magic” of the express shopping experience. A VFX team was dispatched to handle this using old-fashioned rotoscoping techniques paired with modern 3D software. The result was pure magic. ​

Feedback and Synima corporate films

This was a hugely successful project. Although Nate originally intended to showcase the project only on their social media channels, the brand has shown the content during television interviews with C-suite members, tech conferences, and pop-up events in New York City, highlighting its easy-to-use app. Ultimately, it’s allowed the brand to connect further with users by showing them how to own their shopping universe. ​

Although Nate originally intended to showcase the project only on their social media channels, the brand has shown the content during television interviews with C-suite members, tech conferences, and pop-up events in New York City